Comfortable and durable kids clothing

We challenge the kidswear industry by creating clothes that enable creativity and self-expression, minus the stress

We make practical, comfortable, and inspiring unisex clothes WITH UNIQUE PARENT-FRIENDLY FEATURES that help the clothes last longer and reduce their impact on the planet

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Featured collection

We have collaborated with Multi-media artist and Creative Director Donna Adi for a capsule collection.

FROM 3 YEARS OLD TO TEENS!

Donna created 2 unique prints that are gender neutral, timeless yet currently super on-trend:

A new take on camouflage incorporating pastel rainbow colours on our reversible short-sleeve sweatshirt

A series of her famous flower illustrations printed on our reversible T-shirt and iron-on embroidery patches.

Unisex Reversible Camouflage Sweatshirt

£35.00 - £39.00

Unisex Reversible Broad Shoulder Tank Top

£25.00 - £35.00

Individual Iron-on embroidery patches

£4.00

Set of 4 Iron-on embroidery patches

£14.00

The 80’s represent a time when we wore clothes for longer and kids used their imaginationto create more with less screen time

Street Art is the symbol of the democratisation of artthat exploded in the 80’s

AND street art prints are right on trend in 2022while the 80’s, well, isn’t it forever on-trend? ;-)