As a mother, I know first hand how complicated it is to shop for kids clothing, whether it is a bit boring and risky online (sizing, quality, delivery), or hectic in bricks and mortars shops (queuing with tired kids).
And who has the time anyway? When you have to choose between entertaining your kids, having a bit of me time, shopping doesn't come as a priority.
But what if shopping could be both entertaining for kids and relaxing for parents?
I also believe that mindful shopping where we create a memorable experience through a meaningful story will make a qualitative connection between a brand and its customers, and eventually a real bond between a product and its owner that can not only create a sustainable relationship with a brand but also with the product itself, contributing in increasing its longevity via better respect and betetr care.
Since our launch in January 2022, we have done more than 15 in real life events, mainly in London. Our concept is to offer a great experience for both kids and parents:
- Activities for kids, from immersive experience to arts and craft to our famous graffiti wall
- A nice exclusive environment for parents to take their time shopping, checking quality, size, talk to the founder (me).
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