Sustainability and integrity is very important for me and every decision that I make I weigh in the impact it has on my pledge towards creating a sustainable brand.
As would say Rachel, sustainability is a multi layered subject that involves much more than just using recycled or organic fabrics.
Overall, the fashion industry is changing with consumers becoming more aware of the damage caused to the planet and brands offering recycled or organic fabrics, but unless we reduce quantities, it is pointless and we risk to go from a fast fashion industry to a fast sustainable fashion industry where consumers will think they are contributing to the solution by purchasing « sustainable » garments they don’t need, at low cost, made on the other side of the world.
Vandalkids are not just making standard products, they are making something different to your average cotton jogger. They wanted something that also brought longevity to the table, something businesses don’t think of especially as planned obsolescence is a thing that drives more sales for businesses. Sustainability is not about just whacking some sustainable fabric in a shape – it is being in more thought and contemplation on the whole systems process
You might just think – ooh this is just a tracksuit, however there are teams of people and professionals behind the scenes working to create it with as much integrity as possible in a micro business tight environment.